It's not all about you

One thing I wish I knew when I was creating my business branding (the first time) is: Its not all about you

But why not? Its your business, right? It should be what I want….

Yes and No.

It is your business, but you want your brand, services and over all message to attract the right clients for you. You have to find a happy medium, which is why many businesses hire someone to help with with their branding. They have the experience to come up with designs to will merge your ideas with something that will appeal to your potential clients.

That’s why it is important to think about the clients you want to have before you even begin thinking about your branding.

Who are they?

What do they need?

How will you help?

Why they should choose you over another company?

Once you answer these questions and probably a few more that you will come up with yourself, you can start to think about what will appeal to them.

It’s not all about you. It’s about them.