For 3 and half years, I was hiding behind an array of ever changing business logos… seriously I’m on number 4!
I didn’t realise that I was hiding at the time though, I just felt bored, restless and a bit disconnected. Every time that it got too much, I would edit the existing logo or change it completely. Now I know Vicki Nicolson says that every brand will evolve over time, but I’m not sure that’s quite what she meant.
It literally took me years to realise that I was trying to add my personality to my business branding without actually adding “me” into my branding. That’s why I was feeling so disconnected from the business. It really didn’t click that I am my business, it is a part of me.
One thing I have learned since taking Vicki’s course and rebranding (again) is that people want to like you. People want to buy from real, flesh and blood people. They’re not interested in buying from a faceless logo.
It’s a scary thought though isn’t it? To open up and be vulnerable to the world wide web. We all add photos and information onto our personal facebook pages, because there we have the safety net of our friends list and privacy settings, but adding things onto a business page with potentially tens of thousands of viewers…. now that’s down right terrifying!
I get it, I have been there and truthfully I still am most days. It’s in our nature to want people to like us. So here are a few tips that helped me to break out from behind my logo and finally add a little more “me” into my business.
Create a “Get to know me post”
Sounds simple enough right? That’s because it is. Create a post introducing yourself, you’ve probably seen them from time to time on other business pages and that’s because they work. It doesn’t need to be long or super detailed. Maybe add in some random facts about yourself, things you collect, favourite drink, you get the idea. Add an intro into your “why” Why and how did you start your business?!
You can even ask your likers a question at the end too, get them to tell you about them to encourage interaction.
Partner it up with a nice photo of yourself.. for me that was the scary part. I am not the most confident person and absolutely hate being in front of the camera so I used to avoid this at all costs. The photo doesn’t have to be professionally done, a nice photo of you or a well taken selfie works.
Give it a try, I think you will be pleasantly surprised by the reaction of your “likers”. My get to know you posts and personal story posts are some of my highest reaching and most engagement to date.
Have a cartoon character made!
You might not be ready to introduce your face into your social media posts quite yet, that’s ok…..It took me 3 years to show people my face. I have used my Mini Me for at least 2 years. Mini Me’s are a specific type of character that I create for small business owners, who, like me, didn’t have the confidence to use their faces on social media. They are so versatile and update able so they are a fantastic stepping stone when you aren’t quite ready to take that leap.
Have a Photoshoot!
Yup, you read that right….. get some photos done. It doesn’t have to be a bunch of super posey, head shot photos…. find somewhere you are comfortable, whether its your house, or your favourite place in the park, it doesn’t matter. I had my first ever set of photos done in my son’s bedroom, at his desk with a cuppa and my computer. I had the good fortune that I knew my photographer before hand so we had a cuppa and a chat, got comfortable and then done more posed photos.
It was after posting some of these photos, including my funny outake photos (triple chin and all) that I had the biggest confidence boost. People loved to see me! I told them how much persuasion it took from Vicki and listening to Emma Holmes for me to bite that bullet and guess what? No one ran after me with pitch forks, there were no mean comments… well none that I noticed anyways.
Pre-record a small video
This way you can practice what you have to say and have complete control over what people see and the way you want it, before you upload it to social media. Do you have a new product to introduce? Why not video yourself unpacking it or testing it out, or just plain show it off. Maybe launch a giveaway or announce the winner in a video… short and sweet, but people will get to see you and its a fantastic way to get people interacting with your page.
Ahh! The scariest one of all, but even this can be taken in baby steps…. If you are super nervous, prepare notes. Yup just like at school… make some notes about the topics you want to cover, things you want to say. If you stumble, you have them to get back on track.
Still nervous? Get someone to join you in your live… whether that’s in person, sitting right next to you or with a friend or business associate joining you via technology…… If you get too flustered and your brain freezes, they can prompt you on.
This is how I done my very first live, just a couple of weeks ago. Emma Holmes invited me onto her page to chat about Mini Me’s and Marketing and even Emma will tell you, I was absolutely bricking it! By the end of the half hour call, I was still nervous but I didn’t feel like I was gonna hurl chunks at any minute. It was just another conversation and I even got sales after it!!! Winning!
What are you afraid of?
That people won’t like you?
Newsflash…… There will always be people who don’t like you, but we don’t care about them because there are potentially, millions of people out there, just waiting to love you and what you do!